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A New Addition to the TWiST500

First, an apology. I thought we had already added Perplexity to the TWiST500. We hadn’t. As of this afternoon, it’s now on the list.

Why? Because its revenue growth appears to be vertical. Here’s the WSJ:

The startup’s annualized revenue—an extrapolation of the next 12 months’ revenue based on recent sales—is currently about $50 million, the knowledgeable people said. In March, its annualized revenue was a little over $10 million.

Multiplying your revenue that quickly in such a short period of time is an incredibly impressive result for any startup. Mix in eight figures worth of queries per day, and it’s clear that Perplexity has captured the proverbial lightning in a bottle.

Recall that the TWiST500 is predicated on companies with the potential to have the largest financial returns, a proxy for how much of the world they disrupt. Perplexity, if it does manage to raise at the $8 to $9 billion it is targeting, will — on paper, to start — provide a number of venture funds with a huge IRR boost.

And with a valuation that large, Perplexity is pricing itself into “IPO or bust” territory pretty quickly. Excellent. Let’s see if the startup can speed-run the private markets and list next year. — Alex

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This Week in Startups

E2028: Sarika Garg joins Alex to share her startup journey founding Cacheflow, addressing challenges in B2B sales and the complexities of SaaS billing. She discusses HubSpot’s acquisition of Cacheflow, integration into HubSpot's Commerce Hub, and its positioning as an AI company, along with key lessons on early exits, product-market fit, and organizational efficiency. Sarika also reflects on shifts in SaaS buying behavior, remote work, and future growth plans with HubSpot.

Startup Finance Basics: Kruze COO Scott Orn joins Jason to share top financial advice for startups, including managing cash flow and avoiding the pitfalls of over-fundraising. They explore growth strategies, legal considerations around financial representation, and how to maintain credibility with VCs. Key insights also cover building a strong financial plan and the evolving landscape of funding with a focus on regulatory issues.

E2027: Jason and Alex discuss the FTC's new subscription rules and their potential impact on businesses. They dive into Density's announcement of their "Waffle" product and how real-time data tracking is shaping city planning and operational efficiency. Other topics include the economics of sensor technology, the rise of robotaxi fleets, and nuclear energy deals involving Google, Kairos, and Amazon.

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Founder University

Founder University Cohort 9 will kick off on October 25th. It’s a 12-week remote pre-accelerator program tailored to navigating early-startup practices, building an MVP, and growing traction. There’s still time to apply—submit your application at Founder University.

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